rad music app
Rad is a developed music app created to understand the nuances between UI and UX. Rad seeks to create a platform that addresses universal user experience and connection, while also catering to individuality. The deliverables focus on a social aspect including in-app music sharing, posting, and personalized listening data, as well as a curated profile page to aid user experience. Through extensive research, development, and refinement, the app explores effective design and respective valuable user experience.
2021
APP DESIGN
UI/UX
APP DESIGN
UI/UX
identifier.
user research.
Ana
Benefits Manager
Age: 40
1. What is your favorite music application and what device do you use?
Spotify, phone
2. How often and what time of day do you use the app?
Don't use it very often, but we she does its in the evening, around 3 days a week
3. What’s most appealing about the app?
Easy to navigate
4. What’s the hardest part about using this app?
Removing songs from a playlist
5. Was there anything surprising or unexpected about the app?
Cool that they can create your yearly listened to music playlist
6. What can be done to improve the app?
When open the app, bring up most listened to songs or liked songs right away
7. What feature of the app do you use the most?
Liked songs
Benefits Manager
Age: 40
1. What is your favorite music application and what device do you use?
Spotify, phone
2. How often and what time of day do you use the app?
Don't use it very often, but we she does its in the evening, around 3 days a week
3. What’s most appealing about the app?
Easy to navigate
4. What’s the hardest part about using this app?
Removing songs from a playlist
5. Was there anything surprising or unexpected about the app?
Cool that they can create your yearly listened to music playlist
6. What can be done to improve the app?
When open the app, bring up most listened to songs or liked songs right away
7. What feature of the app do you use the most?
Liked songs
Miriam
College Student
Age: 21
1. What is your favorite music application and what device do you use?
Spotify, phone
2. How often and what time of day do you use the app?
Everyday, middle of the day while doing hw
3. What’s most appealing about the app?
Being able to follow friends playlists and see what they are listening to
4. What’s the hardest part about using this app?
The artist page, it only shows most popular and recent songs so I have to go and search through albums to find songs
5. Was there anything surprising or unexpected about the app?
Can be free for people to use with ads
6. What can be done to improve the app?
More interactive with friends
7. What feature of the app do you use the most?
Liked songs
College Student
Age: 21
1. What is your favorite music application and what device do you use?
Spotify, phone
2. How often and what time of day do you use the app?
Everyday, middle of the day while doing hw
3. What’s most appealing about the app?
Being able to follow friends playlists and see what they are listening to
4. What’s the hardest part about using this app?
The artist page, it only shows most popular and recent songs so I have to go and search through albums to find songs
5. Was there anything surprising or unexpected about the app?
Can be free for people to use with ads
6. What can be done to improve the app?
More interactive with friends
7. What feature of the app do you use the most?
Liked songs
Carly
High School Student
Age: 16
1. What is your favorite music application and what device do you use?
Spotify, phone and computer
2. How often and what time of day do you use the app?
Twice a week after school
3. What’s most appealing about the app?
Creates playlists for me of similar music styles to the songs that I listen to
4. What’s the hardest part about using this app?
You can only have a certain number of skips when listening to music unless you have spotify premium
5. Was there anything surprising or unexpected about the app?
Yearly listened to music playlist
6. What can be done to improve the app?
Allow for more skips for non premium users and make playlists for you that are song that may be out of your comfort zone to expand your musical horizon
7. What feature of the app do you use the most?
“Liked songs” feature because those are songs that i have specifically chosen and enjoy listening to
High School Student
Age: 16
1. What is your favorite music application and what device do you use?
Spotify, phone and computer
2. How often and what time of day do you use the app?
Twice a week after school
3. What’s most appealing about the app?
Creates playlists for me of similar music styles to the songs that I listen to
4. What’s the hardest part about using this app?
You can only have a certain number of skips when listening to music unless you have spotify premium
5. Was there anything surprising or unexpected about the app?
Yearly listened to music playlist
6. What can be done to improve the app?
Allow for more skips for non premium users and make playlists for you that are song that may be out of your comfort zone to expand your musical horizon
7. What feature of the app do you use the most?
“Liked songs” feature because those are songs that i have specifically chosen and enjoy listening to
competitive analysis.
1. What application are you researching?
Spotify
2. Is it a native application, a hybrid application or a web-based application?
Native application
3. What is the main objective of this app?
Digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world
4. What is the overall tone or mission of the app?
The mission is to allow access to many songs around the world, “Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it”
5. What are its main features?
Home, browse, radio, your library, your playlists
6. What areas of the app are reviewed positively?
Extensive music library, radio stations, discover weekly, yearly wrapped, summer rewind, top charts, recommended music
7. What areas of the app are reviewed negatively?
Doesn’t guide you to new artists, doesn’t allow to add songs to multiple playlists, home screen is very cluttered, can only skip a certain amount of songs without premium
8. What is the target demographic of the app?
Millennials
9. What is the user interface like? Does it have a Design System that it adheres to?
Dark interface, with different formats from the website to mobile, contrasting dark black with green, san serif font
Spotify
2. Is it a native application, a hybrid application or a web-based application?
Native application
3. What is the main objective of this app?
Digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world
4. What is the overall tone or mission of the app?
The mission is to allow access to many songs around the world, “Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it”
5. What are its main features?
Home, browse, radio, your library, your playlists
6. What areas of the app are reviewed positively?
Extensive music library, radio stations, discover weekly, yearly wrapped, summer rewind, top charts, recommended music
7. What areas of the app are reviewed negatively?
Doesn’t guide you to new artists, doesn’t allow to add songs to multiple playlists, home screen is very cluttered, can only skip a certain amount of songs without premium
8. What is the target demographic of the app?
Millennials
9. What is the user interface like? Does it have a Design System that it adheres to?
Dark interface, with different formats from the website to mobile, contrasting dark black with green, san serif font
personas.
napkin sketches.
low fidelity wireframes.
high fidelity user interface prototype.
final application.
