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well app

Well is a call-to-action company with the aim to bring clean drinking water to families through personalized water quality info and recommended solutions via mobile app. The solution inculdes a new brand identity, logo design, business cards, paper systems, app screens, infographic flyers, and a responsive website landing page. The final concept of was inspired by the idea of communicating trust in a brand system while maintaining a friendly design using a clean and bright brand identity that reflected the main values of Well.


2021

BRAND IDENTITY
APP DESIGN








sketches.








process.











identifier.










icons.










collateral.









final application.





















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